Communications and Electronics & IT Minister Ravi Shankar Prasad launched the campaign that will educate end-users on the benefits of making digital payments and urge them to adopt security and safety best practices, a statement said.
The campaign was launched at the Google for India event.
To drive the campaign objectives and amplify outreach to users across all states, DSCI has onboarded various digital payments ecosystem partners.
These partners include representation from banking, card networks as well as fin-tech segment.
Airtel Payments Bank Ltd, Axis Bank, BharatPe, CID Karnataka, Google Pay, Government of Telangana, HDFC Bank, MasterCard, NABARD, National Payments Corporation of India (NPCI), Paypal, Paytm Payments Bank Limited, PayU, State Bank of India (SBI) and VISA have committed their partnership towards the initiative, it said.
The pan-India campaign has crafted in seven languages — Hindi, English, Tamil, Telugu, Kannada, Bengali and Marathi — and will engage with users and make them aware of the dos and don’ts for different payment channels including UPI, wallets, cards as well as netbanking and mobile banking, it added.
“Digital payments are shaping the financial ecosystem by providing citizens with new mediums to pay electronically and move towards a cashless society. I urge all ecosystem partners to work together towards providing better digital payment solutions for citizens which are safe, secure and respect user’s privacy,” Prasad said.